Every year Alkami has a conference where we invite our clients and prospects to come and check out our product and all the stuff we are working on. We have a demo version of our product so people can play around with it. This demo is called "ORB Financial". There was never really any branding around the demo, until one year I decided a fresh look on the demo could help improve the conference.
The redesign of Orb Financial was aimed to have a professional, business and modern feel. It needed to be used across desktop and mobile applications as well.
I worked to get it applied to our demo site and app so it could be downloaded and used for employees presenting at the conference.
I believe it had a strong impact on the conference showing off that our product has big improvements every year not only in functionality, but also in visual design.